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Protecting your rights through trademarks and service marks

New businesses are quite often launched with the hope that a particular product (trademark) or service (service mark) will capture the attention of the public and ensure the success of the enterprise. It is natural to seek to protect your mark (the word "mark" includes both trademarks and service marks), so that if it is becomes valuable, others will not copy it and dilute the success of the new business.

BEFORE YOU DO ANYTHING ELSE, read about the single most important concept in trademark law. Then take a look at our free educational material about trademarks, our link to the unarguably best free trademark search, an explanation of the costs associated with registration, and the trademark application itself.

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